# Stripe Partners

> Stripe Partners is an independent strategy and innovation consultancy that combines
> social science, data science, and design to help global organisations
> understand people and build better products, services, and strategies.

Stripe Partners works with leading technology, healthcare, financial services and consumer
companies — including Google, Meta, Spotify, Novo Nordisk, Apple, PayPal and Verizon —
applying ethnographic research, behavioural data analysis, and strategic design to
solve complex business challenges. Founded by Simon Roberts, a leading
business anthropologist, Tom Rowley and Tom Hoy the firm is based in London.

Contact: business@stripepartners.com
Newsletter: https://stripepartners.substack.com

## Core pages

- [Services](https://stripepartners.com/services): The firm's core service
  offerings across strategy, innovation, research, and design.
- [Approach](https://stripepartners.com/approach): How Stripe Partners
  combines social science, data science, and design and work with clients in practice.
- [About Us](https://stripepartners.com/about-us): The team of partners,
  consultants, including social scientists, data scientists and designers behind the firm.
- [Case Studies](https://stripepartners.com/case-studies): Client work
  across technology, healthcare, and consumer industries.
- [Viewpoints](https://stripepartners.com/viewpoints): Thought leadership
  and original research from the Stripe Partners team.
- [News](https://stripepartners.com/news): Company news and announcements.
- [Join Us](https://stripepartners.com/join-us): Open roles and internships.
- [Contact](https://stripepartners.com/contact-us): Get in touch.

## Case studies

- [Meta: privacy education for teens and caregivers](https://stripepartners.com/casestudy/meta-privacy-education-for-teens-and-caregivers):
  Creating design practices for learning about online privacy and safety.
- [Google: using AI to improve travel search](https://stripepartners.com/casestudy/google-using-ai-to-improve-travel-search):
  Developing a product vision and design principles to help teams prioritise AI interventions.
- [Google: creative assistance](https://stripepartners.com/casestudy/google-creative-assistance):
  Understanding where and how Google's AI can best serve workplaces.
- [Spotify: meaningful connections](https://stripepartners.com/casestudy/spotify-meaningful-connections):
  Changing the way the world's leading audio streaming service connects people to music.
- [Novo Nordisk: living with haemophilia](https://stripepartners.com/casestudy/novo-nordisk-living-with-haemophilia):
  Understanding the changing needs of haemophilia patients to build better treatment experiences.
- [Onego Bio: foundational brand strategy](https://stripepartners.com/casestudy/onego-bio-foundational-brand-strategy):
  Clarifying the brand identity of an innovative biotech company entering a new market.
- [Intel: contingent workers](https://stripepartners.com/casestudy/intel-contingent-workers):
  Developing a product and go-to-market strategy for a new market segment.
- [Verizon: innovation in healthcare and education](https://stripepartners.com/casestudy/verizon-innovation-in-healthcare-and-education):
  Developing a new roadmap in a moment of global upheaval.
- [Air Liquide: light industry innovation](https://stripepartners.com/casestudy/air-liquide-light-industry-innovation):
  Helping an industrial giant innovate for the welding industry.

## Viewpoints (recent)

- [Multi-user: the missing layer in consumer AI](https://stripepartners.com/viewpoint/multi-user-the-missing-layer-in-consumer-ai):
  How making AI more social could unlock competitive advantages through shared artefacts and collaboration.
- [The AI-ification of research?](https://stripepartners.com/viewpoint/the-ai-ification-of-research):
  Why AI automation in research risks undermining the value-creation processes it seeks to improve.
- [Why wearables still don't get context](https://stripepartners.com/viewpoint/why-wearables-still-dont-get-context-a-conversation-with-dawn-nafus):
  A conversation on how wearable technology misunderstands context as missing data.
- [Somatic intelligence: reengaging bodily awareness in the age of generative AI](https://stripepartners.com/viewpoint/somatic-intelligence-reengaging-bodily-awareness-in-the-age-of-generative-ai):
  A dialogic design paradigm for wearables that supports interoceptive skill rather than replacing it.
- [The end of surveys? From opinions to behaviours](https://stripepartners.com/viewpoint/the-end-of-surveys-from-opinions-to-behaviours):
  Why behavioural traces from human-AI conversations offer superior insight to self-reported survey data.

## Leadership

- Tom Rowley, Managing Partner — strategy and innovation, 20+ years
- Simon Roberts, Partner and Co-founder — leading business anthropologist, author of "The Power of Not Thinking"
- Tom Hoy, Partner — technology strategy and innovation
- Cyril Maury, Partner — new business models and growth
- Andra Oprișan, Partner — branding, innovation, and digital products
- Cath Richardson, Partner — research and strategy for meaningful technology
- Qamar Zaman, Partner — data science, behavioural economics, social connectedness


## Professional associations

-  Stripe Partners is a long-standing gold sponsor for the EPIC People conference. EPIC is a nonprofit organization, annual conference, and global network of professionals activating context and culture at the heart of computational and business systems. Stripe Partners have published multiple papers at EPIC in the last 10 years. EPIC proceedings are published by the American Anthropological Association.